Jason Fried:

Our customers use Basecamp or HEY every day, we’re here for them 24/7 to help with anything. But when it comes to billing, one of the most sensitive concerns, if you’re forced to pay through Apple’s system, well, we can’t help you anymore. As a business owner who gives a shit, that’s shit.

I wasn’t aware of the huge toll in-app purchases have on the customer experience. Makes Apple’s handling of the situation all the more vile. Mrs. Vestager, please step in.